Our Social Media Journey - Part 3

When I started this journey, our social media posting was sporadic at best.

On Facebook, we'd occasionally post about new costumes and do a "Featured Friday" every so often. Instagram was even more neglected, only getting the Featured Friday posts.

We knew we needed to increase our posting frequency, but we weren't sure what to post.

This gave me two clear areas to focus on: posting more often and creating better content.

So far, I've written about what I've researched, but today I'm focusing on content creation because we know we're not the only ones who struggle with this.

When to Post

Starting next week, we'll be posting three times a week: Mondays, Wednesdays, and Fridays.

This schedule ensures regularity throughout the week, provides consistency, sets clear posting targets, and gives our followers more engaging content.

You might think that posting more often would make content creation harder — after all, more posts mean more work, and we want to increase the quality of our social media content, not dilute it.

Let's face it, the thought of coming up with three high-quality posts each week is a bit daunting!

Well, don't worry because I have a solution:

Create a Content Framework

Establishing a content framework helps us focus and streamline our efforts.

Here's what I've designed:

Mondays: Messaging Mondays

We have so much that sets us apart, and we need to highlight it! From our labelled costume bags to our environmental credentials, this is a perfect way to showcase the benefits of choosing Costume Source.

Wednesdays: Midweek Showcase

Each week, we'll feature a different costume from our extensive range.

Fridays: Featured Fridays

We love this tradition, so we're keeping it! It's a great way to highlight a customer performing in one of our costumes.

If other things come up that need posting on different days, we're flexible. This framework simply sets the groundwork for consistent, quality content.

Automating the Process

At Costume Source, we value efficiency, and our social media strategy is no different. Here's how we automate and streamline our process:

We use Todoist as our collaborative to-do tool. I've set up a Content Ideas project in Todoist, displayed as a board, with sections for each of our post types. This way, any team member can add ideas whenever they come up, and they stay organised until we create the content.

We've also designed image templates in Canva for each post type, making it quick and easy to create visuals for our posts.

Next, we use PostPlanner to plan and schedule our posts. Its "Buckets" feature lets us organise and store content in advance. We've set up three buckets — Mondays, Wednesdays, and Fridays — so I can prepare posts ahead of time, whenever inspiration strikes. The scheduling tool then ensures that posts go live on the right days.

This structured approach keeps everything manageable, breaking the process into simple steps that fit easily into a busy schedule.

There's Much More to Come

Next week, I'll share the initial results of our new posting strategy, along with what we've learned and what we're refining. Plus, I'll do a deep dive into hashtags.

Be sure to follow us on Facebook and Instagram to stay updated!