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Our Social Media Journey - Part 1

Socials From Scratch: What we're doing and how it can help your dance school

Veronika Oct 1, 2024

We've struggled with social media for a while now. It's something we've always said we’d improve on... but we haven't.

That changes now.

I'm Veronika, and I joined the team earlier this year in Customer Care. Aleksis has asked me to take over our social media — something I've never done before.

Whilst brainstorming together, a thought hit us:

Are we the only ones who feel completely lost with our socials?

Turns out, we're not alone.

After a quick glance at dance teacher forums, we saw post after post from others looking for advice on how to manage their social media.

And that got us thinking:

Why not turn this challenge into an opportunity? Why don't we document our journey and share everything we learn with our customers and other dance teachers?

So, that's exactly what we're doing!

Each week, I'll walk you through what we've done, how we did it, what worked, and what didn't. The goal is to make this process as simple and accessible as possible — something any dance school can easily replicate.

Our Ground Rules:

  • Time Commitment: We'll dedicate no more than one hour a week to creating and posting content.
  • Budget: No hired specialists, no paid ads, and no "boosting" posts. Everything will be organic.
  • Transparency: We'll only use free tools (or the free versions of paid ones) and share exactly what works — and what doesn't.
  • Ethical Practices: No spamming, buying likes, or sketchy tactics. We're keeping it real and honest.

Can You Do This Too?

Absolutely! That's the whole point. Everything we're doing is designed to be achievable for dance schools like yours, without extra time, money, or people.

What's the Catch?

There isn't one. We're already on this journey to improve, so why not bring you along? Our hope is that by sharing what we learn, your school can grow without having to figure it all out from scratch.

After all, when our customers thrive, we all benefit!

Stay Tuned!

Keep your eyes on our Facebook, Instagram and here to see how we're doing and where we're at so far.

The Pointe of View

Articles for dance teachers who want to build successful dance schools
— with the occasional bit of news thrown in.

From the people that brought you Costume Source

Our Social Media Journey - Part 2

Laying the Foundations, Emojis, and Ant & Dec 🤔

Oct 11 • Veronika

Our Social Media Journey - Part 1

Socials From Scratch: What we're doing and how it can help your dance school

Oct 1 • Veronika

Dancing by the Numbers

How data can revolutionise your dance school (and save you money)

Sep 27 • Aleksis Gailans

Why getting rid of customers can actually be good for your business

AKA: How to deal with Mrs Miggins

Sep 5 • Aleksis Gailans

Struggling with Show Names?

Can't think what to call your show? We might just have the answer!

Aug 9 • Costume Source

Empowering Entrepreneurs: the path to Growth

Support for businesses and start-ups in the dance and performing arts fields.

Jul 27 • Aleksis Gailans

Prices are for a 14 day hire unless otherwise stated and include VAT where applicable. Images are for illustration only. No accessories are included unless stated.


Meriton Foundry, Meriton Street, Bristol BS2 0SZ

© Copyright 2024 Costume Source. All rights reserved. Costume Source and the leaping dancer logo are registered trademarks. Costume Source is a trading name of Dance Source Ltd. Registered in England and Wales number 8941214. VAT 342848680.

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Size Guide
 SmallMediumLargeExtra Large
Age3-56-89-1112+
Height98-110116-128134-146152-161
Chest53-5658-6265-7378-85
Waist51-5253-5557-6163-69
Hips55-6063-6972-7984-90
Girth90-95100-112116-125130-137
 Extra SmallSmallMediumLargeExtra Large
Dress Size810121416
Chest76-8181-8686-9191-9697-102
Waist56-6161-6666-7171-7676-81
Hips84-8989-9494-9999-104104-109
Girth140-145145-150150-155155-160160-165
All dimensions are in centimeters and should be treated as a guide only.
We standardise our sizes across styles and manufacturers so our sizes could vary from the manufacturers sizes.
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