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Our Social Media Journey - Part 1

Socials From Scratch: What we're doing and how it can help your dance school

Veronika Oct 1, 2024

We've struggled with social media for a while now. It's something we've always said we’d improve on... but we haven't.

That changes now.

I'm Veronika, and I joined the team earlier this year in Customer Care. Aleksis has asked me to take over our social media — something I've never done before.

Whilst brainstorming together, a thought hit us:

Are we the only ones who feel completely lost with our socials?

Turns out, we're not alone.

After a quick glance at dance teacher forums, we saw post after post from others looking for advice on how to manage their social media.

And that got us thinking:

Why not turn this challenge into an opportunity? Why don't we document our journey and share everything we learn with our customers and other dance teachers?

So, that's exactly what we're doing!

Each week, I'll walk you through what we've done, how we did it, what worked, and what didn't. The goal is to make this process as simple and accessible as possible — something any dance school can easily replicate.

Our Ground Rules:

  • Time Commitment: We'll dedicate no more than one hour a week to creating and posting content.
  • Budget: No hired specialists, no paid ads, and no "boosting" posts. Everything will be organic.
  • Transparency: We'll only use free tools (or the free versions of paid ones) and share exactly what works — and what doesn't.
  • Ethical Practices: No spamming, buying likes, or sketchy tactics. We're keeping it real and honest.

Can You Do This Too?

Absolutely! That's the whole point. Everything we're doing is designed to be achievable for dance schools like yours, without extra time, money, or people.

What's the Catch?

There isn't one. We're already on this journey to improve, so why not bring you along? Our hope is that by sharing what we learn, your school can grow without having to figure it all out from scratch.

After all, when our customers thrive, we all benefit!

Stay Tuned!

Keep your eyes on our Facebook, Instagram and here to see how we're doing and where we're at so far.

The Pointe of View

Articles for dance teachers who want to build successful dance schools
— with the occasional bit of news thrown in.

From the people that brought you Costume Source

Show Season Survival

Keep calm and quick-change — our show season tips are here

May 12 • Costume Source

One month to go: are you Show Ready?

The last-minute to-do!

May 5 • Costume Source

Two months to go: get Show Ready!

What you need to tick off now for your summer show

Apr 24 • Costume Source

A look back at 2024

Faster returns, smarter features and a great reputation

Dec 12 • Aleksis Gailans

Our Social Media Journey - Part 4

We've saved time, increased engagement, and you can too — by at least 36%

Oct 25 • Veronika

Our Social Media Journey - Part 3

How to create consistent content easily

Oct 18 • Veronika

Meriton Foundry, Meriton Street, Bristol BS2 0SZ

Prices are for a 14 day hire unless otherwise stated and include VAT where applicable. Images are for illustration only. No accessories are included unless stated.

© Copyright 2025 Costume Source. All rights reserved. Costume Source and the leaping dancer logo are registered trademarks. Costume Source is a trading name of Dance Source Ltd. Registered in England and Wales number 8941214. VAT 342848680.

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Size Guide
  CXS Child Extra Small CS Child Small CM Child Medium CL Child Large CXL Child Extra Large CXX Child XX Large
Girth 94-104 104-112 112-119 119-132 132-138 138-145
Bust 56-61 61-66 66-71 71-79 79-84 84-94
Waist 56-58 58-61 61-64 64-70 70-75 75-84
Hips 57-64 64-69 69-76 76-85 85-90 90-99
Inseam 41-50 50-57 57-64 64-71 71-75 75-77
  AXS Adult Extra Small AS Adult Small AM Adult Medium AL Adult Large AXL Adult Extra Large AXX Adult XX Large
Girth 141-146 146-152 152-157 157-160 160-165 165-173
Bust 81-86 86-91 91-99 99-107 107-114 114-122
Waist 61-66 66-71 71-79 79-86 86-97 97-109
Hips 84-89 89-94 94-102 102-112 112-122 122-132
Inseam 74-84 74-84 74-84 74-84 74-84 74-84

Sizing Tips

The most important measurement is the Girth.

If a dancer is between two sizes, always opt for the larger size.

Because we stock lots of different styles from lots of different manufacturers, we standardise our sizes to make it easier for you.

Girth
With them standing straight, measure from the top of one shoulder, down the fullest part of their chest, through their legs and back up to the same shoulder.

Bust
With their arms down at their sides, measure the fullest part of their chest.

Waist
Ask them to bend to one side and place the start of the measure at the natural indentation. Once they have straightened up, measure from this point around the waist.

Hips
With their feet together, measure around the fullest part of their hips and bum.

Inseam
With them barefooted, measure the inner leg from their crotch to the floor.

All dimensions are in centimeters and should be treated as a guide only.
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