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3 Things You can do Today to Write Engaging Content for your Dance School Website and Social Media

It's a useful tutorial and we're not selling you anything!

Costume Source Jun 11, 2020

In this post you are going to learn three amazingly simple tips to write engaging content for your dance school.

The best bit?

Anyone can do them right now!

If you want to start writing engaging content for your website and social media, this guide is for you.

So let's get started.

TIP 1: Want instant engagement? Ask a question!

We can't help but answer questions.

Ask someone something and they'll come back to you with an answer.

This works when we are reading too: we see a question and in our mind we just have to answer it!

Your reader is immediately engaged.

They want to read on and see if they got the answer right (and if they didn't what the correct answer is).

Obviously what you write next needs to get them to keep reading - but you've done the hard part - you've got them reading your post in the first place.

Starting with a question is also a great way to clearly explain something complicated.

But how?

Ask the question as your reader would ask it.

You can then go on to answer it step-by-step:

  • break it down in to easy to read chunks
  • go in to more detail where needed
  • ask further questions to break it down further if needed

This brings us nicely on to our next tip...

TIP 2: Make your content readable - break it down!

How many times have you seen posts on Facebook that just go on and on?

No breaks or paragraphs, just endless text.

Do you look at it and say "I really want to read that"?

Of course not!

People don't read things that look like hard work.

Make it easy for them:

  • break up your content in to short chunks
  • add clear headings
  • break down long sentences
  • use bullets to really make the point

Your content should be really clear even if someone is just skipping over it.

But how do you make sure people want to read your content in the first place?

Let's take a look at tip 3.

TIP 3: Features are nice, but benefits sell

It's human nature - people are 93% more likely to do something if they think they'll get something out of it themselves.

It doesn't have to be financial - it could make their life easier or just be as simple as knowing something before anyone else does.

So how do you show your readers that reading your content will benefit them?

Solve a problem for them.

A great way of doing this is with the help of tip 1.

Which of these two links are your customers more likely to click?

"Current uniform requirements and regulations"

or

"What should I wear to class?"

Clearly the second one!

It answers a question they are already asking - you have helped them by answering it.

Not only that, but it is clear, to the point and friendly.

Your reader knows they will get the answer they want before they have even clicked the link.

You have also reassured them that they will not have to wade through paragraph after paragraph just to get a simple answer.

Try it for yourself:

The next time you write something, ask yourself if it helps your readers.

If the answer is no, go back and rewrite it. Your customers will love you for it.

Over to you!

This post has hopefully given you some ideas on how to write not just better content, but more engaging content.

But now it's your turn:

Which of these tips are you going to try first?

Put them to the test and write a Facebook post incorporating them.

See for yourself how your new engaging style of writing performs for your customers.

The Pointe of View

Articles for dance teachers who want to build successful dance schools
— with the occasional bit of news thrown in.

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Size Guide
  CXS Child Extra Small CS Child Small CM Child Medium CL Child Large CXL Child Extra Large CXX Child XX Large
Girth 94-104 104-112 112-119 119-132 132-138 138-145
Bust 56-61 61-66 66-71 71-79 79-84 84-94
Waist 56-58 58-61 61-64 64-70 70-75 75-84
Hips 57-64 64-69 69-76 76-85 85-90 90-99
Inseam 41-50 50-57 57-64 64-71 71-75 75-77
  AXS Adult Extra Small AS Adult Small AM Adult Medium AL Adult Large AXL Adult Extra Large AXX Adult XX Large
Girth 141-146 146-152 152-157 157-160 160-165 165-173
Bust 81-86 86-91 91-99 99-107 107-114 114-122
Waist 61-66 66-71 71-79 79-86 86-97 97-109
Hips 84-89 89-94 94-102 102-112 112-122 122-132
Inseam 74-84 74-84 74-84 74-84 74-84 74-84

Sizing Tips

The most important measurement is the Girth.

If a dancer is between two sizes, always opt for the larger size.

Because we stock lots of different styles from lots of different manufacturers, we standardise our sizes to make it easier for you.

Girth
With them standing straight, measure from the top of one shoulder, down the fullest part of their chest, through their legs and back up to the same shoulder.

Bust
With their arms down at their sides, measure the fullest part of their chest.

Waist
Ask them to bend to one side and place the start of the measure at the natural indentation. Once they have straightened up, measure from this point around the waist.

Hips
With their feet together, measure around the fullest part of their hips and bum.

Inseam
With them barefooted, measure the inner leg from their crotch to the floor.

All dimensions are in centimeters and should be treated as a guide only.
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