3 Things You can do Today to Write Engaging Content for your Dance School's Website and Social Media
11th June 2020
In this post you are going to learn three amazingly simple tips to write engaging content for your dance school.
The best bit?
Anyone can do them right now!
If you want to start writing engaging content for your website and social media, this guide is for you.
So let's get started.
TIP 1: Want instant engagement? Ask a question!
We can't help but answer questions.
Ask someone something and they'll come back to you with an answer.
This works when we are reading too: we see a question and in our mind we just have to answer it!
Your reader is immediately engaged.
They want to read on and see if they got the answer right (and if they didn't what the correct answer is).
Obviously what you write next needs to get them to keep reading - but you've done the hard part - you've got them reading your post in the first place.
Starting with a question is also a great way to clearly explain something complicated.
Ask the question as your reader would ask it.
You can then go on to answer it step-by-step:
- break it down in to easy to read chunks
- go in to more detail where needed
- ask further questions to break it down further if needed
This brings us nicely on to our next tip...
TIP 2: Make your content readable - break it down!
How many times have you seen posts on Facebook that just go on and on?
No breaks or paragraphs, just endless text.
Do you look at it and say "I really want to read that"?
Of course not!
People don't read things that look like hard work.
Make it easy for them:
- break up your content in to short chunks
- add clear headings
- break down long sentences
- use bullets to really make the point
Your content should be really clear even if someone is just skipping over it.
But how do you make sure people want to read your content in the first place?
Let's take a look at tip 3.
TIP 3: Features are nice, but benefits sell
It's human nature - people are 93% more likely to do something if they think they'll get something out of it themselves.
It doesn't have to be financial - it could make their life easier or just be as simple as knowing something before anyone else does.
So how do you show your readers that reading your content will benefit them?
Solve a problem for them.
A great way of doing this is with the help of tip 1.
Which of these two links are your customers more likely to click?
"Current uniform requirements and regulations"
"What should I wear to class?"
Clearly the second one!
It answers a question they are already asking - you have helped them by answering it.
Not only that, but it is clear, to the point and friendly.
Your reader knows they will get the answer they want before they have even clicked the link.
You have also reassured them that they will not have to wade through paragraph after paragraph just to get a simple answer.
Try it for yourself:
The next time you write something, ask yourself if it helps your readers.
If the answer is no, go back and rewrite it. Your customers will love you for it.
Over to you!
This post has hopefully given you some ideas on how to write not just better content, but more engaging content.
But now it's your turn:
Which of these tips are you going to try first?
Put them to the test and write a Facebook post incorporating them.
See for yourself how your new engaging style of writing performs for your customers.
Need a hand getting a better online presence?
Dance Design are specialists in creating beautiful, engaging websites and helping dance schools like yours with their online marketing.
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